Content Marketing

WHY YOU SHOULD HIRE A CONTENT MARKETING AGENCY

Content marketing is about creating relevant content on web pages that attracts the interest of our target audience. The content marketing strategy will allow us to convert this audience into potential customers. Therefore, it will be necessary for a specialized Content Marketing Agency to analyze the optimal way to attract your attention and capture your interest. 

To understand what content marketing consists of, we must pay attention mainly to the four stages of the funnel. Many times, we tend to believe that the greatest importance of this type of strategy lies in creating content that generates visibility to capture traffic, which shows that we still have a long way to go.

The goal of content marketing goes one step further. Because in addition to capturing the potential customer, you manage to retain them and turn them into a valuable lead. The ideal content within a digital marketing strategy should be extensive, quality, varied, and most importantly, invest as little resources as possible in achieving it.

HOW CONTENT MARKETING WORKS

At DMC-360 we create optimized, original, and above all quality SEO content. Always taking into account the tastes and needs of the target. User behavior is key to knowing how to get better results. Within the SEO content strategy, the texts must be relevant, as well as taking into account the way they will be interpreted by the user who arrives at our website.
Likewise, if we use headlines that have little to do with the content that users will find, it can harm the bounce rate of the website. A metric that Google takes into account enough to determine quality. There must be an evident agreement between the volume of keywords used and the length of the text; strategically placing them throughout the content and trying to enrich the semantics from synonyms and variations, so as not to fall into repetitions, or even worse, penalties by Google.

The website of your company will become a point of reference for users. This will allow qualified leads to be generated, and the conversion to finally convert them into loyal customers while improving brand identity and awareness. Since the contents allow us to offer the visitor information about our business from words that attract the consumer’s attention.

In short, it is about strategically placing keywords related to your business on the web. Aligning with the searches that your audience does to make your portal an accessible and segmented site based on the trend of searches by users. Likewise, we also monitor traffic changes and trends. So that the strategy can be readjusted to create value beyond the brand image.

HOW WE DO IT

At DMC-360 we create and organize content. Use the t TEXTS Optimized Blog, the service or product pages, and categories to improve brand positioning in search engines. We also keep in mind that higher traffic does not guarantee more sales; it is for this reason that the traffic must be of quality or qualified. For this reason, we detect the target audience by creating content that generates value for visitors.

The website of your company will become a point of reference for users. This will allow qualified leads to be generated, and the conversion to finally convert them into loyal customers while improving brand identity and awareness. Since the contents allow us to offer the visitor information about our business from words that attract the consumer’s attention.

In short, it is about strategically placing keywords related to your business on the web. Aligning with the searches that your audience does to make your portal an accessible and segmented site based on the trend of searches by users. Likewise, we also monitor traffic changes and trends. So that the strategy can be readjusted to create value beyond the brand image.

WHY CHOOSE US 

In addition to creating content in the categories, in the products, and the blog of the website, it is also important to carry out certain other strategies, to reach the target audience and capture leads, such as whitepaper design, ebooks, case study, datasheets, among others.

• Whitepapers

• EBooks

• Case Studies

• Data Sheets

We also use content creation strategies adapted to each target audience, to optimize and increase traffic based on organic searches.