Writing blog requires logical planning, purpose, and good execution. There are many blogs that open and end abandoned due to a lack of time or ideas. Others are maintained by inertia, without defined objectives and without measuring results. Do visitors arrive? Are some topics more interesting than others? Is SEO improving? It is one thing to have a blog. Another, very different, take advantage of it to better position and sell more.
A blog is a powerful, versatile, and effective communication tool for the interests of any organization, no matter if it is small or large.
Why should you build one on your website? We give you several relevant reasons:
At DMC-360 we can help you develop a blog based on the most important thing: what you are going to use it for and what you hope to achieve with it.
This is how we work:
Blog articles are top-of-funnel assets intended to capture web traffic, define your brand and address customer pain points. Prospects have questions, and blogs answer them.
A strong blog management and distribution strategy should serve as the entry point to your sales funnel, and that’s why we’ve designed our creation process around mapping every asset to your commercial goals.
There’s a dollar amount attached to every blog post, and we aim to prove it.
Our content writers utilize SEMrush, BuzzSumo, Moz, Google Analytics, MarketMuse and other proprietary SEO tools to lay the foundation upon which to write. We know the industry, the trends, the topics, the keywords, the audiences, the angles, the experts and the perspectives before we put pen to paper.
Our goal is to connect your company with a writer who already has years of experience writing content about your industry and for your audience. This shortens the learning curve and makes for ghostwriting with authenticity. Plus, it allows us to spend more time on other marketing functions like re-optimizing and promoting content.
But blog writing is only half complete if it isn’t personalized with your company’s expert opinion. Hence why our professional blog writing services include conducting interviews with your staff, gathering intel from your sales team and integrating your brand mentality into everything we produce.
We call it Blogging 2.0.